In this White Paper, experts from R&D and Consumer insights introduce the latest innovation in single vision lens category branded Eyezen Start. They elaborate on the scientific appraoch in design calculation, the technology used and the wearer test evidence with regard to the lens performance.

Indeed, digital has reshaped the way we live. Almost all wearers are exposed to screens either in their personal lives with smartphones, tablets or at work on laptops…

As a result, optical standards such as reading distances and eye declination have evolved. Yet most of single vision lenses are not designed with these new parameters in mind.

While almost all wearers increasingly use their screens at close distance, their single vision lenses are optimized for far vision only. This means when wearers look at close-distance objects through the bottom of their lenses, they experience some optical aberrations, caused by deviation from their optimum prescription value that can lead to visual fatigue.

For the first time, we can provide optimized vision no matter what they look at. Thanks to our exclusive Eyezen DualOptim™ technology, the calculation of the Eyezen™ Start lens takes into consideration the gaze direction and object distance at each point of the lens. This ensures to maintain the wearer’s prescription in the whole lens according to the optical standard adapted to our increasingly online lives. Ultimately, it means wearers enjoy better vision and relaxed eyes all day long.

Learn more about Eyezen Start with the 3D demonstration movie