Erin Hildreth has great past experience in communication, marketing and education. She served as the Education Manager for the Health Industry Distributors Association (HIDA), coordinating and providing contents for trainings. She led several editorial projects including advertising, content management and online development. Today, she is responsible for marketing and communication at The Vision Council. She develops and implements programs that educate consumers about eyewear trends, lens technology and health aspects. Keeping a strong focus on eye health benefits, she works on UV awareness, protection and prevention necessity (including digital eye strain), aging and low vision.