Olga Prenat joined Essilor in April as global director of the company’s professional relations network and editor-in-chief of its magazine Points de Vue. With over two decades of theoretical and practical experience as a dispensing optician and optometrist, Olga has taught at university, been a director at the Institute and Centre of Optometry (ICO) in France, and developed education programmes worldwide for many years. Here she looks back at the past four decades of Points de Vue and shares some thoughts for the future.
Points de Vue on the future
Olga Prenat joined Essilor in April as global director of the company’s professional relations network and editor-in-chief of its magazine Points de Vue. With over two decades of theoretical and practical experience as a dispensing optician and optometrist, Olga has taught at university, been a director at the Institute and Centre of Optometry (ICO) in France, and developed education programmes worldwide for many years. Here she looks back at the past four decades of Points de Vue and shares some thoughts for the future.
Content
Essilor is a market leader in the ophthalmic lens industry, and I’m very proud to contribute to its continued success and development. Established in 1979 as an international review of ophthalmic optics and a forum for peer-to-peer expertise sharing, Points de Vue represented a welcome practical approach to the topic and enabled experts to share opinions and knowledge. It also opened a lasting dialogue between ophthalmologists, optometrists, opticians, eye-care practitioners, ophthalmic optics educators and Essilor’s researchers and experts.
Solid foundations
Over the years, Points de Vue moved from publishing only in French to a more international approach. It is now fully in English. In addition to this increased scope, the magazine established an International Scientific Board in 2001, and an International Editorial Board with experts from four continents was founded in 2007.
The website pointsdevue.com opened in 2010, offering an interactive reader experience. Since then, the magazine has implemented a new content strategy focused on the latest research knowledge and product innovations, and discussions of key themes in the fields of myopia, light and presbyopia.
Into the future
In 2017, Points de Vue turned 100% digital, with online-only publishing and a robust daily presence on social media. Its readership has grown accordingly, and it now reaches 100,000 eye-care professionals in 186 countries.
This year we celebrate 40 years of Points de Vue. I would like to ensure that it continues to provide scientific evidence and clinical & practical information to all eye-care practitioners, ophthalmologists, optometrists and opticians. Through its weekly publications, the magazine will help you stay up to date and informed about the latest innovations in the optical industry and new solutions in terms of correction, protection and vision enhancement. And, most importantly, Points de Vue will provide you with new tools you can easily implement in your practice and optical store to meet the evolving patients’ needs and requirements.
Olga Prenat joined Essilor in April as global director of the company’s professional relations network and editor-in-chief of its magazine Points de Vue. With over two decades of theoretical and practical experience as a dispensing optician and optometrist, Olga has taught at university, been a director at the Institute and Centre of Optometry (ICO) in France, and developed education programmes worldwide for many years. Here she looks back at the past four decades of Points de Vue and shares some thoughts for the future.
